Whether in industrial art, furniture or tool design, or fashion, the Swiss search for quality is characterized by perfectionism and a solid education system. It also demonstrates a sense of curiosity, a fresh approach to things, and the need for sincerity. World-famous Swiss products are generally the result of perfectly functioning and beautiful design rather than short-lived fads. The creativity of Swiss engineers and architects has also made its mark on world architecture. 

However, Switzerland has not only gained a unique reputation in handling and researching basic materials, it is also among the global players in the textiles industry, in particular in the segments of luxury fabrics and high-tech materials.

ThinkSwiss promotes exchanges and the sharing of know-how related to "design&materials" between the USA and Switzerland.